Category: Featured

Strategy: Smart Balance Website Rebirth

Smart Balance's Website After Redesign - Courtesy of Wayback Machine

I started full time at TBC in Fall of 2008, mostly working on Flash banners and micro-sites. But I knew that was a limited audience, and limited time engagement. We would have to enter the world of websites. Brand sites if not e-commerce. I’d worked on large sites before. And had recently been introduced to… Read more »

Code: Verizon Stuff

FiOS Kiosk for Initial Product Launch Nationwide

After leaving The U.S. Naval Institute at the beginning of 2005, I took some time off and finished off my degree. After eight years of working and going to college, it was nice to finally get to be just a regular student. I got to hang out on campus like a regular student. I got… Read more »

Product Development: Battle of Midway CD-Rom (Flip side of my biggest failure)

Cover of the Clickabattles: The Battle of Midway CD-Rom cover

This is the story of the actual product development without the financial disaster that is “my biggest failure.” Read about it in “Marketing: My Biggest Failure – Battle of Midway CD-Rom.” Backstory At the turn of 2002, I took a concept for an interactive project for The Battle of Midway to the executives at The… Read more »

Product Development: Web Enhanced Naval History

WENH Intro Screen

In the summer of 2004, while working at the U.S. Naval Institute, I had to decide where best to direct my energies. Of all the products that we offered, Naval History magazine was steadily on the rise and seemed to engage a more cross-over audience than most of our divisions. And … the editor-in-chief was… Read more »