© Ainsley & Co. Some Things You Should Know About Plugins Plugins are absolutely critical to the WordPress ecosystem. But there’s some things you need to always keep in mind about them … Whiteboard Wisdom: Let’s Talk About Plugins
© Ainsley & Co. WAYTTAWT? Don’t get mad. It’s one little question your agency should always ask you when you go to them with something. Whiteboard Wisdom: WAYTTAWT
© Ainsley & Co. Do Website Aikido Challenge: How do you get more of your website visitors to see the content that YOU want them to? You already do website karate. Maybe try some website aikido. Whiteboard Wisdom: Do Website Aikido
© Ainsley & Co. The Content Conundrum Challenge: Everyone who starts a blog thinks the Idea Well will never run dry. Sadly, it often does. (I mean, not for me. I have an endless bounty of tremendous ideas. And they are all great. Super-fantastic.) But for the rest of you … this post was some… Read more »
© Ainsley & Co. The Burden of Data Challenge: Web analytics data has been a boon to many a web marketer. And what’s freely available through Google Analytics has leveled the playing field for small and mid-sized businesses. Or has it? I find that it often gets set up and then not really followed through… Read more »
© Ainsley & Co. The Warehouseman, Conceirge, and Doctor Challenge: explain how the critically important concept of “mobile responsive” web design has become a singular buzzword that needs a little differentiation. In this post, I try to explain three levels of detail that are all “responsive” design. I use an analogy. That’s something I do… Read more »
I started full time at TBC in Fall of 2008, mostly working on Flash banners and micro-sites. But I knew that was a limited audience, and limited time engagement. We would have to enter the world of websites. Brand sites if not e-commerce. I’d worked on large sites before. And had recently been introduced to… Read more »
This is the story of the actual product development without the financial disaster that is “my biggest failure.” Read about it in “Marketing: My Biggest Failure – Battle of Midway CD-Rom.” Backstory At the turn of 2002, I took a concept for an interactive project for The Battle of Midway to the executives at The… Read more »
Not many people would include their “biggest failure” in their portfolio. And believe me, it has taken a long time for me to be able to talk about it. But I think there are two reasons that I should include it in my history: #1 – I honestly think people learn more from failure than… Read more »
In the summer of 2004, while working at the U.S. Naval Institute, I had to decide where best to direct my energies. Of all the products that we offered, Naval History magazine was steadily on the rise and seemed to engage a more cross-over audience than most of our divisions. And … the editor-in-chief was… Read more »
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