While my favorite part of working at a national ad agency were ideation sessions and the open creative of pitch-time, my job was to make interactive media–mostly Flash. I will revisit these videos and add some accompanying prose. I realize Flash is dead, but I am better at JavaScript and user interaction because of it…. Read more »
Month: September 2017
Creative: Stolen Creative? You Be The Judge …
This is a little bit of a touchy subject. But I would like some due credit. So even though I cannot mention the name of the history-related society that stole my creative, or the advertising agency I represented at the time, here we are. As part of a pitch for a website overhaul, I conceived… Read more »
Strategy: Smart Balance Website Rebirth
I started full time at TBC in Fall of 2008, mostly working on Flash banners and micro-sites. But I knew that was a limited audience, and limited time engagement. We would have to enter the world of websites. Brand sites if not e-commerce. I’d worked on large sites before. And had recently been introduced to… Read more »
Code: Verizon Stuff
After leaving The U.S. Naval Institute at the beginning of 2005, I took some time off and finished off my degree. After eight years of working and going to college, it was nice to finally get to be just a regular student. I got to hang out on campus like a regular student. I got… Read more »
Product Development: Battle of Midway CD-Rom (Flip side of my biggest failure)
This is the story of the actual product development without the financial disaster that is “my biggest failure.” Read about it in “Marketing: My Biggest Failure – Battle of Midway CD-Rom.” Backstory At the turn of 2002, I took a concept for an interactive project for The Battle of Midway to the executives at The… Read more »
Marketing: My Biggest Failure – Battle of Midway CD-Rom
Not many people would include their “biggest failure” in their portfolio. And believe me, it has taken a long time for me to be able to talk about it. But I think there are two reasons that I should include it in my history: #1 – I honestly think people learn more from failure than… Read more »
Branding: Sun Tzu Interactive
Another part of my roller-coaster 2002 was the formation of a legal business entity to handle all that money I was supposed to make from Marketing: My Biggest Failure – Battle of Midway CD-Rom. With all of the experience I had working on things for USNI that I carried over to the good parts of… Read more »
Branding: The Web Beyond the Web
In 2003, prior to being moved to the “marketing department” at USNI, I wrote a large document to inform the executive staff on how many opportunities they had to promote the website, and transitively, the Naval Institute. Opportunities that they were under-using or missing entirely. I had absolutely no formal training in marketing or advertising…. Read more »
Branding: We Are Your Naval Institute Outreach
During the early 2000s the Naval Institute had some “identity issues”—as many companies with extended longevity inevitably do. You see, they were formed in 1874 for a singular purpose: the recording of the proceedings of the meetings of a small group of naval officers. Those later became the foundation for Proceedings magazine, its flagship monthly… Read more »
Creative: Fashion Show for 3D Sculpture Class
In 1999 I was taking a 3D art class in pursuit of a Fine Arts Associate at AACC. I was already making websites for money. And on track for a full-time job doing that. So I wanted to make sure I was being exposed to others’ creativity and learning about various creative processes. I could… Read more »
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