I wanted to share this book with the two people who will come to this site over the next five years. I wanted to share it specifically for a few reasons that I will bullet out: I have struggled with inspiration issues my whole life. Unlike most of what I read, this is totally G-rated… Read more »
© Ainsley & Co. The Content Conundrum Challenge: Everyone who starts a blog thinks the Idea Well will never run dry. Sadly, it often does. (I mean, not for me. I have an endless bounty of tremendous ideas. And they are all great. Super-fantastic.) But for the rest of you … this post was some… Read more »
© Ainsley & Co. The Burden of Data Challenge: Web analytics data has been a boon to many a web marketer. And what’s freely available through Google Analytics has leveled the playing field for small and mid-sized businesses. Or has it? I find that it often gets set up and then not really followed through… Read more »
© Ainsley & Co. The Warehouseman, Conceirge, and Doctor Challenge: explain how the critically important concept of “mobile responsive” web design has become a singular buzzword that needs a little differentiation. In this post, I try to explain three levels of detail that are all “responsive” design. I use an analogy. That’s something I do… Read more »
A past client of mine runs a stage lighting rental company. After some conversations, I learned that while rental income is the primary source of income, resale is also key to a rental shop’s success. For a couple reasons. First, if you’re selling your equipment on a regular basis you can be buying new equipment… Read more »
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