Tag: Web Content

Strategy: Smart Balance Website Rebirth

Smart Balance's Website After Redesign - Courtesy of Wayback Machine

I started full time at TBC in Fall of 2008, mostly working on Flash banners and micro-sites. But I knew that was a limited audience, and limited time engagement. We would have to enter the world of websites. Brand sites if not e-commerce. I’d worked on large sites before. And had recently been introduced to… Read more »

Content Development: Interactive Infographics

USS Kitty Hawk Interactive Infographic

Shortly after September 11, 2001, the United States military began to mobilize at a scale not seen in a very long time. Every day came new headlines about F-14 Tomcat strikes, Marines disembarking, and even an unused carrier coming out of mothballs to go fight. With every article was accompanying graphics of the hardware discussed…. Read more »