Tag: Web Development

The L-word That Makes Developers Cringe

Client tells developer how easy his updates will be.

It’s a Dirty Word I debated whether or not to write this blog. I like to offer something positive in my writing (generally) and wasn’t sure if I could bring this topic around. But it is an issue that I have run into time after time year after year. So I decided to go for… Read more »

A Custom Quiz as Lead Generator

In the fall of 2017, I got to work on a website redesign project for a very successful retirement plan advisory. They came into the project with a tremendous amount of content. So organizing, streamlining, and highlighting that was an important initiative. But at the end of the day, the site needed to be a… Read more »

Ainsley & Co. Post on Responsive Websites

Whiteboard drawing of the warehouseman, the concierge, and the doctor of responsive web design.

© Ainsley & Co. The Warehouseman, Conceirge, and Doctor Challenge: explain how the critically important concept of “mobile responsive” web design has become a singular buzzword that needs a little differentiation. In this post, I try to explain three levels of detail that are all “responsive” design. I use an analogy. That’s something I do… Read more »

Strategy: Smart Balance Website Rebirth

Smart Balance's Website After Redesign - Courtesy of Wayback Machine

I started full time at TBC in Fall of 2008, mostly working on Flash banners and micro-sites. But I knew that was a limited audience, and limited time engagement. We would have to enter the world of websites. Brand sites if not e-commerce. I’d worked on large sites before. And had recently been introduced to… Read more »