A past client of mine runs a stage lighting rental company. After some conversations, I learned that while rental income is the primary source of income, resale is also key to a rental shop’s success. For a couple reasons. First, if you’re selling your equipment on a regular basis you can be buying new equipment… Read more »
This is the story of the actual product development without the financial disaster that is “my biggest failure.” Read about it in “Marketing: My Biggest Failure – Battle of Midway CD-Rom.” Backstory At the turn of 2002, I took a concept for an interactive project for The Battle of Midway to the executives at The… Read more »
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