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The Burden of Data
Challenge: Web analytics data has been a boon to many a web marketer. And what’s freely available through Google Analytics has leveled the playing field for small and mid-sized businesses. Or has it? I find that it often gets set up and then not really followed through on. Not because it’s believed to not have worth. Simply because there is SO MUCH DATA!
This post was my take on how to deal with that …
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