In the summer of 2004, while working at the U.S. Naval Institute, I had to decide where best to direct my energies. Of all the products that we offered, Naval History magazine was steadily on the rise and seemed to engage a more cross-over audience than most of our divisions. And … the editor-in-chief was… Read more »
At the risk of being called “derivative,” these items definitely fit in alongside Product Development: Wallpapers & Screensavers (being things people downloaded to enjoy offline) and Content Development: Interactive Infographics (being … uh … interactive). The quick breakdown about how these were different is simply this: these involved a lot more production. Each one required… Read more »
Between 2000 and 2004 a large part of my free website branding plans revolved around electronic giveaways: mainly wallpapers and screensavers. One challenge that Naval Institute faced was that it catered to a lot of different customers. Some were current or former military. Some were military hardware enthusiasts. Some hard-core history buffs. Luckily, we had… Read more »
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