Product Development: Wallpapers & Screensavers

Between 2000 and 2004 a large part of my free website branding plans revolved around electronic giveaways: mainly wallpapers and screensavers. One challenge that Naval Institute faced was that it catered to a lot of different customers. Some were current or former military. Some were military hardware enthusiasts. Some hard-core history buffs.

Luckily, we had access to official Navy photography that we were allowed to use for promotional purposes. We also had access to historical imagery and I had found a handful of free 3d models online that I could generate schematics from. Putting these all together I executed a series of dozens of wallpapers and screensavers which were downloaded tens of thousands of times.

Example of a Members-only wallpaper …

US Naval Institute Members-only Wallpaper

A tribute to the F/A-18 Hornet …

US Naval Institute F-18 Hornet Wallpaper

For the historically-interested, a wallpaper featuring Nelson and Napoleon …

US Naval Institute Nelson vs. Napoleon Wallpaper

This was a screen saver I created for the Naval Institute Foundation to run on their office computers and giveaway to donors.

This ran on all the computers of the department, which looked nice when donors came to visit.