This is the story of the actual product development without the financial disaster that is “my biggest failure.” Read about it in “Marketing: My Biggest Failure – Battle of Midway CD-Rom.” Backstory At the turn of 2002, I took a concept for an interactive project for The Battle of Midway to the executives at The… Read more »
Tag: Sun Tzu Interactive
Marketing: My Biggest Failure – Battle of Midway CD-Rom
Not many people would include their “biggest failure” in their portfolio. And believe me, it has taken a long time for me to be able to talk about it. But I think there are two reasons that I should include it in my history: #1 – I honestly think people learn more from failure than… Read more »
Branding: Sun Tzu Interactive
Another part of my roller-coaster 2002 was the formation of a legal business entity to handle all that money I was supposed to make from Marketing: My Biggest Failure – Battle of Midway CD-Rom. With all of the experience I had working on things for USNI that I carried over to the good parts of… Read more »
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