Tag: Web Data

Ainsley & Co. Post on Website Aikido

Whiteboard Cartoon of Aikido Master Tossing Student into Pads

© Ainsley & Co. Do Website Aikido Challenge: How do you get more of your website visitors to see the content that YOU want them to? You already do website karate. Maybe try some website aikido. Whiteboard Wisdom: Do Website Aikido

Ainsley & Co Post on the Content Conundrum

© Ainsley & Co. The Content Conundrum Challenge: Everyone who starts a blog thinks the Idea Well will never run dry. Sadly, it often does. (I mean, not for me. I have an endless bounty of tremendous ideas. And they are all great. Super-fantastic.) But for the rest of you … this post was some… Read more »

Ainsley & Co Post on the Burden of Data

© Ainsley & Co. The Burden of Data Challenge: Web analytics data has been a boon to many a web marketer. And what’s freely available through Google Analytics has leveled the playing field for small and mid-sized businesses. Or has it? I find that it often gets set up and then not really followed through… Read more »

Strategy: Smart Balance Website Rebirth

Smart Balance's Website After Redesign - Courtesy of Wayback Machine

I started full time at TBC in Fall of 2008, mostly working on Flash banners and micro-sites. But I knew that was a limited audience, and limited time engagement. We would have to enter the world of websites. Brand sites if not e-commerce. I’d worked on large sites before. And had recently been introduced to… Read more »