© Ainsley & Co. WAYTTAWT? Don’t get mad. It’s one little question your agency should always ask you when you go to them with something. Whiteboard Wisdom: WAYTTAWT
Ainsley & Co Post on WAYTTAWT
Tag: Content Strategy
Ainsley & Co. Post on Website Aikido
© Ainsley & Co. Do Website Aikido Challenge: How do you get more of your website visitors to see the content that YOU want them to? You already do website karate. Maybe try some website aikido. Whiteboard Wisdom: Do Website Aikido
Ainsley & Co Post on the Content Conundrum
© Ainsley & Co. The Content Conundrum Challenge: Everyone who starts a blog thinks the Idea Well will never run dry. Sadly, it often does. (I mean, not for me. I have an endless bounty of tremendous ideas. And they are all great. Super-fantastic.) But for the rest of you … this post was some… Read more »
Ainsley & Co Post on the Burden of Data
© Ainsley & Co. The Burden of Data Challenge: Web analytics data has been a boon to many a web marketer. And what’s freely available through Google Analytics has leveled the playing field for small and mid-sized businesses. Or has it? I find that it often gets set up and then not really followed through… Read more »
Content Development: Interactive Infographics
Shortly after September 11, 2001, the United States military began to mobilize at a scale not seen in a very long time. Every day came new headlines about F-14 Tomcat strikes, Marines disembarking, and even an unused carrier coming out of mothballs to go fight. With every article was accompanying graphics of the hardware discussed…. Read more »
Product Development: Wallpapers & Screensavers
Between 2000 and 2004 a large part of my free website branding plans revolved around electronic giveaways: mainly wallpapers and screensavers. One challenge that Naval Institute faced was that it catered to a lot of different customers. Some were current or former military. Some were military hardware enthusiasts. Some hard-core history buffs. Luckily, we had… Read more »
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