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Tag: Marketing
Marketing: My Biggest Failure – Battle of Midway CD-Rom
Not many people would include their “biggest failure” in their portfolio. And believe me, it has taken a long time for me to be able to talk about it. But I think there are two reasons that I should include it in my history: #1 – I honestly think people learn more from failure than… Read more »
Branding: The Web Beyond the Web
In 2003, prior to being moved to the “marketing department” at USNI, I wrote a large document to inform the executive staff on how many opportunities they had to promote the website, and transitively, the Naval Institute. Opportunities that they were under-using or missing entirely. I had absolutely no formal training in marketing or advertising…. Read more »
Branding: We Are Your Naval Institute Outreach
During the early 2000s the Naval Institute had some “identity issues”—as many companies with extended longevity inevitably do. You see, they were formed in 1874 for a singular purpose: the recording of the proceedings of the meetings of a small group of naval officers. Those later became the foundation for Proceedings magazine, its flagship monthly… Read more »
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