I believe I first became aware of this volume while at the HOW Design Conference in Atlanta (I want to say 2007?) and attending William Lidwell’s presentation on “The Universal Principles of Design.” The talk was impressive and all of the reasoning behind it was pretty sound. I did not know it at the time,… Read more »
NeverBeNormal.com (currently offline) is a website where I’d like to make and sell odd, weird, cute, and not normal designs. On t-shirts and mugs and dog vests and stuff like that. I actually got a good start at this back in 2016, but as time became more precious and I closed up my LLC, I… Read more »
A past client of mine runs a stage lighting rental company. After some conversations, I learned that while rental income is the primary source of income, resale is also key to a rental shop’s success. For a couple reasons. First, if you’re selling your equipment on a regular basis you can be buying new equipment… Read more »
This is a little bit of a touchy subject. But I would like some due credit. So even though I cannot mention the name of the history-related society that stole my creative, or the advertising agency I represented at the time, here we are. As part of a pitch for a website overhaul, I conceived… Read more »
This is the story of the actual product development without the financial disaster that is “my biggest failure.” Read about it in “Marketing: My Biggest Failure – Battle of Midway CD-Rom.” Backstory At the turn of 2002, I took a concept for an interactive project for The Battle of Midway to the executives at The… Read more »
Another part of my roller-coaster 2002 was the formation of a legal business entity to handle all that money I was supposed to make from Marketing: My Biggest Failure – Battle of Midway CD-Rom. With all of the experience I had working on things for USNI that I carried over to the good parts of… Read more »
In the summer of 2004, while working at the U.S. Naval Institute, I had to decide where best to direct my energies. Of all the products that we offered, Naval History magazine was steadily on the rise and seemed to engage a more cross-over audience than most of our divisions. And … the editor-in-chief was… Read more »
During the early 2000s the Naval Institute had some “identity issues”—as many companies with extended longevity inevitably do. You see, they were formed in 1874 for a singular purpose: the recording of the proceedings of the meetings of a small group of naval officers. Those later became the foundation for Proceedings magazine, its flagship monthly… Read more »
In 1999 I was taking a 3D art class in pursuit of a Fine Arts Associate at AACC. I was already making websites for money. And on track for a full-time job doing that. So I wanted to make sure I was being exposed to others’ creativity and learning about various creative processes. I could… Read more »
At the risk of being called “derivative,” these items definitely fit in alongside Product Development: Wallpapers & Screensavers (being things people downloaded to enjoy offline) and Content Development: Interactive Infographics (being … uh … interactive). The quick breakdown about how these were different is simply this: these involved a lot more production. Each one required… Read more »
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