In early 2016, I helped a friend come up with a concept for a crowd-funding campaign to help move his bar (Bad Decisions) from one location to another. We decided to not use Indiegogo or Kickstarter for a few reasons. First, he could actually accept money through his current business. Secondly, he didn’t need the… Read more »
When I started up an all-digital, all-remote marketing company in 2016, I wanted to play up the fact that it would be comprised of somewhat secret experts–freelancers. It would be a decentralized agency. There’d be no main office to come visit and have donuts in a conference room. Which, should have an appeal when you… Read more »
A past client of mine runs a stage lighting rental company. After some conversations, I learned that while rental income is the primary source of income, resale is also key to a rental shop’s success. For a couple reasons. First, if you’re selling your equipment on a regular basis you can be buying new equipment… Read more »
Another part of my roller-coaster 2002 was the formation of a legal business entity to handle all that money I was supposed to make from Marketing: My Biggest Failure – Battle of Midway CD-Rom. With all of the experience I had working on things for USNI that I carried over to the good parts of… Read more »
During the early 2000s the Naval Institute had some “identity issues”—as many companies with extended longevity inevitably do. You see, they were formed in 1874 for a singular purpose: the recording of the proceedings of the meetings of a small group of naval officers. Those later became the foundation for Proceedings magazine, its flagship monthly… Read more »
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